Today, a federal district court denied a motion by La Quinta Arts Foundation (LQAF) seeking to enjoin the city of La Quinta (City) from using “La Quinta Art Celebration” to promote its event. A trial on the matter is scheduled later this year. The action was taken in direct response to a lawsuit filed by the City to cancel the La Quinta Arts Festival trademark (LQAF Mark) in use for thirty-seven consecutive years.   LQAF’s district court action sought to guard against liability for LQAF as well as to protect consumers from confusion. Concurrently, an administrative hearing with the United Patent and Trademark Office (USPTO) to consider the City’s twice denied, and third attempt to trademark La Quinta Art Celebration,

La Quinta Arts Foundation (LQAF) believes the respect and protection of intellectual property (“IP”) is a foundation of creativity and innovation.