Art. Culture. Life.

Bright Future for Arts & Culture Says Greater Palm Springs CVB President Scott White

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CVB logoScott White has served as president and CEO at the Greater Palm Springs Convention and Visitors Bureau since December 2010. The CVB was recently awarded accreditation from the Destination Marketing Accreditation Program (DMAP), the industry-wide accreditation program designed to recognize destination marketing organizations (DMOs) that meet or exceed industry standards.

In a new interview, CVB President Scott White discusses some of the ongoing challenges of the CVB including:

  • The consumer identifies the entire valley as “Palm Springs.”
  • They are not aware our destination is comprised of nine different cities.
  • The person that has not visited describes our destination as boring, nothing to do, old, retirement community, hot year around, very expensive and a destination for the elite.

“I would like to develop a long-term strategic plan for the destination that all nine cities participate in and hopefully adopt,” says White. “Our goal is to get the consumer to put ‘Greater Palm Springs’ on their bucket list, and then educate them on the destination, our events, our personality, our beauty and uniqueness as a true oasis!” The new Tourism Marketing District will generate over $3 million directed for a national marketing campaign to help overcome those perceptions.

White also reveals that one of the many tremendous developments he is most excited about is the commitment to growing our arts and culture in Greater Palm Springs – including Fashion Week, La Quinta Arts Festival and more.

Read the entire interview by Kate Buckley posted on her blog.